What we can do through food

Provide support by eating


    Provide school lunches for children in developing countries by choosing to eat healthy foods.

    TABLE FOR TWO (TFT) is a social action program in Japan to fight hunger in developing countries as well as obesity and lifestyle diseases in advanced countries at the same time. At Oisix ra daichi, we wish to create an environment that facilitates our customers to contribute to the society while promoting healthy living through the sale of products certified by TFT.

  • East Food Association Give the power of Japan to the food of the east. Turn the food of the east into the power of Japan.

    We provide long-term support for industrial reconstruction of Tohoku producers who did not give in despite the impact of the earthquake disaster.

    We provide long-term support to the food industry damaged by the Great East Japan Earthquake. As well as promoting reconstruction and creation of the food of Eastern Japan on a long-term basis, we train and educate production leaders, match them with food-related companies, and serve the function of a think tank for food safety and security in Japan in order to foster Japanese food culture and establish it as a brand we can be proud of.

  • EAT and SEND

    Continued support for reconstruction through the sale of fundraising products.

    The EAT and SEND project provides continued support for the reconstruction of areas affected by the earthquake by selling fundraising products. Since it takes a long time to restore afflicted areas, we need to establish a mechanism to continue the support. In addition to food aid and fundraising for emergency relief, we also provide support through everyday shopping.

Support producers


    Love letters from Tokyo. Tokyo Harvest, a harvest festival to express our gratitude to producers

    We tend to forget those who produce the food we eat every day. TOKYO HARVEST is an event to express our respect and gratitude from the center of Tokyo to producers across the country. You can find information about this fall harvest festival here.

  • Farmers of the year

    An event to decide the best farmers based on the opinions of our customers.

    It is a place to honor the producers of the top-rated products based on the number of positive reviews by customers. The event has always attracted a lot of attention since 2004 for basing its evaluation criteria on the number of customer reviews throughout the year instead of the technical and management skills of producers. It serves as an opportunity for producers to know what their consumers are looking for.

  • N-1 SUMMIT

    Platform for excellent farmers to compete and learn from each other A place to interact, communicate, and advance

    It takes a positive approach to the discovery of hidden possibilities and opportunities under the concept of "revitalization of the agricultural industry with producers taking consumers seriously". We are engaging in activities for those who have attended N-1 SUMMIT to cooperate with each other and revitalize Japanese agriculture. The "Tomato Subcommittee" was formed in 2014.

Support for our customers

  • NO genetically modified food! Campaign
    NO genetically modified food!

    We do not sell genetically modified products,
    because we do not trust its safety.

    We are not involved with manufacturers of genetically modified crops, therefore we do not distribute such products. All our products go through a thorough examination to determine whether it is 100% safe or not.

  • Daichi-wo-mamoru/ Living and energy convention
    Living and energy convention

    Constantly trying to solve problems in regards to energy to create a sustainable society.

    In order to create a sustainable society, we want to build a future that does not rely on nuclear energy. The goal for us is to create an environment in harmony with nature. By understanding how much energy is needed everyday, we can evaluate the problems and find the solution for it.

Support for manufacturers

  • Organic Festa (Tokyo Assembly)
    Organic Festa
    (Tokyo Assembly)

    Manufacturers and consumers,
    an event of face to face conversation.

    Organic Festa is Japan biggest organic event that consists of about 500 organic product manufacturers.11,000 of enlisted organic products from Daichi-wo-mamorukai is being displayed and sold in this. Other promotions during the event include lectures and movie screening. The concept of this event is to allow manufacturers and consumers to have face to face conversations and the event has been a tradition of Daichi-wo-mamorukai for more than 40 years.

  • THAT'S Local Product
    THAT'S Local Product

    Excellent local products that Daichi-wo-mamorukai proposes.

    We do not rely on imported fertilizers because we value local fertilizers created by stock breeding. Safety is our first concern and because we know what our stocks eat daily, we are able to say that our products are safe. This process also allows the self sufficient ratio of Japan to increase.

  • Traditional Native Japanese Vegetables
    Traditional Native Japanese

    In order to let more people taste our delicious native crops,
    we grow our crops with love and care.

    We have a product series of traditional native Japanese vegetables. However because such vegetables are difficult for mass production, each crop is carefully grown. A lot of these vegetables are cooked in traditional native cuisine, and have a history in Japanese culinary culture. We want more people to be able to taste these vegetables and possibly sustain it for the future generations.

  • The Wasteful series
    The Wasteful series

    The policy to not waste any resources by listening to our manufacturers.

    We have created a series of products of damaged crops and groceries. Normally these are unwanted products but by pricing these products at a low price it allows us to sell them and be resourceful. Within this series, the first chain of products we created was “mottainai-sakana(wasteful fish)”. We were able to productized fish that did not fit the market regulations such as leftover parts of the fish during the manufacture process . Our actions of taking care of aquatic resources has led to positive feedbacks from local manufacturers and fish markets.

  • Tokyo Bay Aosa Project
    Tokyo Bay Aosa Project

    Using unwanted sea lettuce effectively as a resource.

    The overgrowth of sea lettuce is a problem that we were able to solve by using it as fertilizer for our crops and feed for chicken. Eggs grown with sea lettuce are proven to have better nutritive value. By recycling what many would consider as waste, we were able to make use of our resources effectively.

  • Rice Project 21
    Rice Project 21

    We genuinely support rice farming to protect Japanese culinary culture.

    Rice Project 21 is a project that supports safe and sustainable rice farming. It is run and managed by local farmers, consumers and official members of Daichi-wo-mamorukai. A part of the profit made by this project kickstarted a foundation dedicated in improving and protecting the farming environments. We also provide free rice farming experiences to teach people the harm that pesticides can cost and how delicious organic rice can be.

  • The Fish Convention
    The Fish Convention

    Heartfelt lessons from the manufacturers about natural marine products.

    The Fish Convention is dedicated in developing the marine industry of Japan by teaching people about sustainable fishery. This event takes place all around Japan and focuses on creating a space for fisherman and manufacturers to interact. Furthermore, The Fish Convention also regularly sets up events for reforestation and lectures about marine life.

Contribution to a sustainable society

  • Candle night of one million people
    Candle night of
    one million people

    Turn off the lights, and feel the night.
    Discover an alternative way of living.

    Candle night of one million people encourages participants to turn off their lights at night and enjoy a slow paced evening. We believe we can bring people from different nationalities closer by collective recognition of an alternative way of living during a particular day in the summer and winter,

  • DAF Foundation
    DAF Foundation

    Face to face oversea support,
    a promise of safety for our oversea organic farmers.

    DAF Foundation is about providing a safe solution to farming for oversea organic farmers. In the past, we have built farming roads in Palestine and supported farms all around Asia. The purpose of the foundation is not in sending money and materials to place in need, but to provide proper support and supervision for local development.

  • Asian's People Foundation
    Asian's People Foundation

    Support Asia's organic farming industry by purchasing products with donation included.

    Donations earned from products are used to help farming districts in need and support local projects.

  • Smile Olive Foundation
    Smile Olive Foundation

    Delivering young olive plants to Palestine to support local farmers.

    A donation is made to Smile Olive Foundation in Palestine for every bottle of olive oil sold. Furthermore a young olive plant is sent to Palestine every 12 bottles of olive oil is being purchased. This fair trade campaign started in 2005 in order to support farmers.

  • Daichi-wo-mamorukai East Timor Children Foundation
    East Timor Children Foundation

    Improving the health and education system for children in East Timor.

    Every time a customer purchases East Timor coffee a donation is made to the Daichi-wo-mamorukai East Timor children foundation. This foundation is dedicated to bringing a more nutritious life to children in East Timor. In recent years, the foundation has also started a small scale chicken farm to produce eggs for the children in the area.

  • Daichi-wo-mamorukai Rooibos Foundation
    Rooibos Foundation

    Creating a future for children in South Africa.

    Rooibos tea is a specialty of South Africa. 1% of the profit made by the sales of Rooibos tea in the area goes into the foundation to improve the education system. Every year stationaries and sport gears are sent to the area to support the children.

  • Pakistan Education Support
    Pakistan Education Support

    Education for children in Pakistan by recycling second hand clothing.

    Clothes that are thrown away in Japan are recycled and transferred to local shops in Pakistan for sale. The profit made in this process is then used in running and managing schools in the local area.

  • Children of Fukushima Project
    Children of Fukushima Project

    Continuous restoration by spending time in touch with nature.

    3 years after the earthquake, Children of Fukushima Project was set up to provide continuous support for the area. The project connects children to manufacturers of Daichi-wo-mamorukai and provide them a place to relax physically and mentally in nature.

  • Iwaki Organic Cotton Project
    Iwaki Organic Cotton Project

    Giving Fukushima the positive energy it needs by developing local cotton industry.

    After the earthquake, a lot of farms were left abandoned in the Fukushima prefecture. Instead of growing new crops on the abandoned fields, Iwaki Organic Cotton Project started growing cotton. The cotton grown is then harvested as materials to make other products. Iwaki Organic Cotton Project is dedicated in restoration of the area by developing the farming industry.

  • Respite Care Support
    Respite Care Support

    A chance for family that is in need of home medical care to rest and relax.

    Cooperating with NPO consumer kids haneyasume(rest), Respite Care Support provides families a chance to relax and take a break by participating in the harvest experiences run by Daichi-wo-mamorukai. Organic agricultural products are also delivered to the families in need.

  • Children and parents of Shibuya district support center and work shop
    Children and parents of
    Shibuya district support center
    and work shop

    A fun and loving working shop experience about food culture.

    Work shops for children to learn about food is held regularly in Kazoku-no-atorie in Shibuya. Manufacturers, staff and family all come together to enjoy this special event.

  • The Fermentation Lab
    The Fermentation Lab

    Discovering the possibility of fermentation for future.

    Along with many native fungus such as Aspergillus Oryzae, fermented food has a rich tradition in Japanese culinary culture. The Fermentation Lab focuses on researching and understanding the future for fermented products with members such as consumers, manufacturers and scientist. The purpose of the lab is to enrich our daily life in the future.